Welcome to my e-Commerce blog.
By. Jon Hardwick
Business owners, did you know you don’t have to rely on the local economy to weather this horrible recession. In fact, by expanding into the digital marketplace aka “the Internet” you can, if implemented correctly, increase sales ten fold. So ask yourself, what could you do with ten times more profit? I am assuming you’re saying to yourself “A whole lot!”.
So let me introduce myself. My name is Jon Hardwick and I have been working as an e-Commerce executive for about eight years. In these eight years I have seen and experienced so much rapid change that anyone without a technical degree and a whole lot of time has basically been left in the dust. Fortunately, for me, I have been paid to keep up with the technology and stay ahead of the curve. Additionally, I genuinely enjoy learning about e-Commerce and new business technologies and digital strategy. For the past couple of years I have seen and heard many business owners shut their doors because sales fell through the floor as this recession grew worse and worse. I strongly believe that if given the opportunity, I could increase sales in any business just by implementing some very simple ideas. And believe it or not, most of them cost no more than a few bucks a month to nothing at all.
I invite you to sign up for the RSS feeds and follow my blog. This will be the most profitable journey your business has ever been on. I will shoot straight from the hip and explain in simple terms how to make it online and compete with the big boys. Believe it or not, you, the “Mom & Pop” brick and mortar stores can compete just by offering better service than the big box stores. For example, let’s assume your selling radios, the customer is shopping between your site and a site like great buy(name changed). The customer decides that they want to purchase but have some questions. They contact the big chain and get someone who has no clue they even sell such a product. So they call your store (because online you can advertise right next to them) and they don’t even have to go through a phone tree. The customer service rep answers their question without hesitation. Your price is $20 bucks more than the big competitor. You get the sale. So let’s analyze this for just a moment. The bigger store has more resources, buys in greater quantities, and offers lower pricing and makes higher margins. How could you possibly compete with them based on these variables. Well, you represented a greater value to the customer. They paid you for your service and product, not just the product. Most customers do not shop on price alone. In fact, research shows that Internet shoppers conduct more research than any other consumer group and that most prefer the better value over price.
Great customer service beats price any day of the week. I have experienced this first hand. You can do it, and I will tell you how.
Feel free to comment and I look forward to helping you grow and prosper in this exciting new digital economy. Thanks for reading.
By. Jon Hardwick
Business owners, did you know you don’t have to rely on the local economy to weather this horrible recession. In fact, by expanding into the digital marketplace aka “the Internet” you can, if implemented correctly, increase sales ten fold. So ask yourself, what could you do with ten times more profit? I am assuming you’re saying to yourself “A whole lot!”.
So let me introduce myself. My name is Jon Hardwick and I have been working as an e-Commerce executive for about eight years. In these eight years I have seen and experienced so much rapid change that anyone without a technical degree and a whole lot of time has basically been left in the dust. Fortunately, for me, I have been paid to keep up with the technology and stay ahead of the curve. Additionally, I genuinely enjoy learning about e-Commerce and new business technologies and digital strategy. For the past couple of years I have seen and heard many business owners shut their doors because sales fell through the floor as this recession grew worse and worse. I strongly believe that if given the opportunity, I could increase sales in any business just by implementing some very simple ideas. And believe it or not, most of them cost no more than a few bucks a month to nothing at all.
I invite you to sign up for the RSS feeds and follow my blog. This will be the most profitable journey your business has ever been on. I will shoot straight from the hip and explain in simple terms how to make it online and compete with the big boys. Believe it or not, you, the “Mom & Pop” brick and mortar stores can compete just by offering better service than the big box stores. For example, let’s assume your selling radios, the customer is shopping between your site and a site like great buy(name changed). The customer decides that they want to purchase but have some questions. They contact the big chain and get someone who has no clue they even sell such a product. So they call your store (because online you can advertise right next to them) and they don’t even have to go through a phone tree. The customer service rep answers their question without hesitation. Your price is $20 bucks more than the big competitor. You get the sale. So let’s analyze this for just a moment. The bigger store has more resources, buys in greater quantities, and offers lower pricing and makes higher margins. How could you possibly compete with them based on these variables. Well, you represented a greater value to the customer. They paid you for your service and product, not just the product. Most customers do not shop on price alone. In fact, research shows that Internet shoppers conduct more research than any other consumer group and that most prefer the better value over price.
Great customer service beats price any day of the week. I have experienced this first hand. You can do it, and I will tell you how.
Feel free to comment and I look forward to helping you grow and prosper in this exciting new digital economy. Thanks for reading.
1 comment:
I agree, it is all about customer service and the web!
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